There are no strong rules for writing titles but there are some procedure you might like to follow. W3C (http://www.w3.org/Provider/Style/TITLE.html) say on their website that normally a title should be 64 characters or fewer and that titles may be shortened if it's longer than that. Google show 66 characters in their search results listing, Yahoo allow listings up to 120 long. What I would recommend is that you bear these sensible limits in mind when writing the contents of your title tags.
If you require a long title make the first 66 characters Google friendly and use the rest up for Yahoo. So as to know how to efficiently apply these 66 characters you should know how titles are used online.
Online uses of titles
A) Titles are used by website resource librarians, web directory editors and other webmasters like link partners when they create a link to your site.
B) The title is presented in search results by most of the search engines to assist you aim and magnetize your visitors.
C) Almost every major search engines use a title tag so as to rank your page. Search engines think the title as one of the most significant parts of information when deciding what the content of your website is.
D) The title is displayed in the visitors’ browser window generally at the top of the viewable part of the browser screen.
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